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SEO focuses on improving your website's organic ranking on search engines, driving free traffic over time. In contrast, PPC involves paying for ad placements to achieve instant visibility at a cost per click.

Local SEO targets a specific geographical area, helping businesses appear in local search results. It’s essential for companies with physical locations or those serving a local market, like restaurants or service providers.

Voice search changes how users interact with search engines, favoring natural language queries. To optimize for voice search, content should be conversational and answer direct questions succinctly.

SEO (Search Engine Optimization) enhances your website's visibility on search engines, attracting more organic traffic. It's crucial because higher visibility increases the likelihood of attracting potential customers.

A successful SEO strategy includes keyword research, on-page optimization, quality content creation, technical SEO, and building authoritative backlinks to improve search engine rankings.

Digital marketing success can be measured using metrics such as website traffic, conversion rates, engagement rates, and ROI, with tools like Google Analytics providing detailed insights.

Avoid common SEO mistakes like keyword stuffing, neglecting mobile optimization, ignoring technical issues, and not producing fresh, quality content, as these can harm your rankings.
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